Baby Products Store Communication Plan Essay Example | Topics and Well Written Essays - 500 words

Baby Products Store Communication Plan - Essay Example With the established objective and goal, the key communication message is then framed within the two points of difference, and the proposed communication tools (including business website, monthly online newsletter, business brochure, magazine advertisement, and yellow pages advertising) and budget are presented. Lastly, pre-set measurements are included to track each communication tool. Baby Products Store first opened its doors in the Westchester Mall in 1998 and was the first store in the neighborhood to provide premium baby products. In the next ten years, numerous stores with similar concepts have started in the surrounding area selling undercutting Baby Product Store’s business by offering products with a cheaper price ranges. To avoid price war within the area, Baby Products Store has made a decision not to lower prices, but to create a new selling point of offering specialized customer service and exclusive product offerings provided by loyal long-term suppliers. The objective of this communication plan is to re-introduce Baby Product Store to the surrounding towns and municipalities and highlight the unique customer service policy and exclusive products offered in-store. The goal of this communication plan is to reach 50 unique customers using various communication channels. Because the objective of the plan is centered around the store’s surrounding towns and municipalities, a more targeted and personal communication approach will be adopted. The primary audiences for Baby Product Store are new mothers and parents of small infants and toddlers in the surrounding towns and municipalities.  

Response Essay Example | Topics and Well Written Essays - 500 words - 30

Response - Essay Example 137–143). During the process of socialization, people learn the language of the culture they are born into as well as the role played in life. Socialization is an important component of personality formation. In as much as much of the human personality is dependent on the human genes, socialization process plays an integral role in modeling a person towards a particular direction by encouraging specific attitudes, beliefs as well as provision of selective process. Successful socialization results in uniformity in the society. When all children receive the same standards of socialization, there is a high likelihood that they will share the same expectations and beliefs. It is crucial for children to learn socialization skills at home or in schools; children are naturally egocentric, implying that they think of themselves as the center of the world at birth. The process of socialization is an important aspect of a child’s life as it enables the child to think of others as well as themselves to be significant and appreciate different roles played by different people in the world. The tendency of egocentrism among newborn children is not negative and is inborn in all human beings; however, for successful operation of children into the society, they must learn to interact with other members in a positive, healthy and productive manner. Preparation of children to become successful adults thus calls upon adults and childhood educators to impart socialization skills, not only in schools but also at homes (Praxis, pp. 1–7). Poor socialization skills among children would most likely result in an unhealthy intimate relationship in adulthood. This can result in unfortunate incidences like peer rejection and involvement in delinquent childhood behaviors. Socialization is thus important since social skills learned in the society helps to keep a child safe as well as enables the maintenance of a healthy